We needed a way to count down to the final episodes of Breaking Bad, using 30 short videos from the show, to illustrate the transformation of Walter White to Heisenberg. A new clip would be revealed each day which would transform the interface from an image of Walt to that of Heisenberg.

Like much of the online creative around the show, we had to get signoff from the show's creators. After quite a bit of ideas and designs, Vince Gilligan said of the final,
"That's cool".

Which was just about the best feedback I'd ever had.